35th annual General Assembly and Conference of the Association will be held this year in Finland, in the town of Savonlinna, at the medieval Olavinlinna Castle.

Olavinlinna is one of the sites of the National Museum of Finland. Olavinlinna will celebrate its 550th anniversary in 2025.

The theme of the Conference will be "Audience Development" and it will be done in collaboration with the Finnish Museums Association. The conference is hosted by the National Museum of Finland in collaboration with Riihisaari – Savonlinna Museum.

Price: €100 / participant. Includes the program, lunches (3), afternoon coffees (3), dinners (2), and the excursion program.

Program

Tue 2 Sept 2025
10:00–12:00 Board meeting
13:00–19:00 General meeting, seminar program, and evening gathering

Wed 3 Sept 2025
09:00–21:00 Conference program and evening gathering
In collaboration with the Finnish Museums Association’s Museum Audience Development Days

Thu 4 Sept 2025
09:00–20:00
Excursion Day: Savonlinna – Lappeenranta – Kotka – Loviisa – Helsinki