Do you need a compact introductory or refresher package on ethical pharmaceutical marketing? Familiarize yourself with the guidelines and procedures governing pharmaceutical marketing in 60 minutes!

Target group

The training is aimed especially at new employees of pharmaceutical companies and communication and advertising agencies working in pharmaceutical marketing, sales and health communication.

Trainer

The trainer of the webinar is a Senior Expert, specializing in the topic, lawyer Jaakko Laurila from Pharma Industry Finland.

Content

• Control of drug marketing
• General principles of the Ethical guidelines for the pharmaceutical industry
• Monitoring system
• Information vs marketing
• Marketing to healthcare personnel
• Marketing and health information for consumers
• Things to consider in digital marketing and social media

About the webinar and training materials

The webinar will take place on 8.5.2023 at 15:00-16:00 (Finnish time). A recording will also be made of the webinar, which can be purchased afterwards. Normal price for the webinar and recording is 150 € (+VAT).

We recommend that you familiarize yourself with the Code of Ethics by Pharma Industry Finland before the webinar. You can find the material here.

Test your knowledge with Code of Ethics in Finland webtest!

To ensure your learning, we recommend also ordering the Code of Ethics webtest. It is an easy-to-use multiple-choice test that tests your knowledge of ethical pharmaceutical marketing. You can familiarize yourself with the more detailed content of the online test here.

Please check the change and cancellation conditions before registering: Instructions for participants. Also check frequently asked questions: FAQ.

In this training, you have new registration features at your disposal: card payment and group registration. When using the promotional code, please check that the final price is correct. The processing of invoices is faster, since the invoices are created automatically based on the information you provide, so please add the PO number when registering.