IAB x TEADS - Industry Insider: Navigating the Fragmented CTV Landscape

As Connected TV (CTV) continues its rapid growth, advertisers face the challenge of navigating a fragmented and fast-evolving media environment. On October 15, Bastian Sarott, STA & CTV Business Lead at Teads, will shed light on the current CTV landscape and offer actionable insights into how brands can unlock its full potential.

Bastian will break down the current state of CTV in the Finnish market highlighting emerging trends, the role of native versus instream formats, and the growing importance of the open web as an alternative to walled gardens. He’ll also reveal how Teads is helping brands navigate this landscape with innovative solutions like Teads Audiences, a powerful data-targeting framework, and the CTV Homescreen, a high-impact entry point designed to capture viewer attention and drive meaningful results.

Webinar Information:

• The event is free of charge for all participants
• The session is interactive – attendees will have the opportunity to ask questions after the presentation
• The webinar will be recorded and made available for later viewing