Hanna Karta | IAB Finland
Head of Partnerships and Events

Hanna is responsible for partnerships and events at IAB Finland. She brings over 15 years of experience in marketing and media, along with a strong passion for bringing together brands, audiences, and good energy in the same room.

Sophie Taylor | VIOOH
Partnerships Director

A dynamic Partnerships Director with 15+ years of experience leading strategic growth across digital advertising, with a focus on driving innovation and client success in the Digital Out of Home space.

Adam Orridge | VIOOH
Senior Research and Insights Manager

Adam is a veteran of the media research industry having previously held roles at WPP and Nielsen.  He currently leads Research at VIOOH.

Antti Ujainen |  NØRR3
Strategy Lead, Board Chair, Insight and Media Agency

Antti is a pioneering marketing strategist with over two decades at the forefront of Finland's marketing landscape. Under his leadership, his agencies have earned the Agency of the Year award three times, while his innovative work with NØRR3 Media Insights and the new NØRR3 Marketing Engine has revolutionized how brands track media behavior and automates marketing campaigns.

Blending strategic vision with hands-on execution, Antti has garnered prestigious recognition including GrandOne's Best B2B Tool award and RadioGaala's Most Performing Radio Campaign. He specializes in crafting dynamic marketing strategies that outperform competitors, developing custom marketing tools, and leveraging his startup expertise to help brands achieve exceptional results throughout their marketing journey.

Jenni Korhonen | Adform Finland
Country Manager

Jenni Korhonen is a seasoned digital marketing and programmatic advertising enthusiast with almost 20 years of experience in the media and advertising industry. Currently serving as a board member of IAB Finland, she plays a pivotal role in shaping the future of digital advertising standards and practices in Finland.

“Creating growth in the digital advertisement industry in Finland in my passion and the emerging opportunities of pDOOH are truly inspirational for us all.”

Ville Lahtinen | JCDecaux
Programmatic Business Manager

Ville brings deep expertise across the programmatic ecosystem having worked years with agencies, advertisers, media and dozens of technology partners. Combining practical insights with a strong strategic perspective he focuses on helping stakeholders to succeed in the evolving landscape and drive excellent results from programmatic DOOH campaigns. Ville stays genuinely invested in building smarter ways to connect with audiences.