Join us for the official launch of the Germany Launch Pad program!

We are excited to invite you to the Kick-off Event in Helsinki on January 27^th 2026, where we will present the opportunities available for Finnish food companies in the German market and explore how these efforts can open doors to the wider Central European region.

What to Expect:

1. Opening words by Titta Maja-Luoto - Bio, Circular and Food Export Ambassador at Ministry of Foreign Affairs
2. An overview of the German food and retail landscape, current market trends, and consumer drivers.
3. Insights into commercial opportunities for Finnish producers – from niche retail to sustainable premium food segments.
4. Guidance on entry pathways, including participation in German trade fairs and collaborative export initiatives.
5. Presentation of the LaunchPad program structure, expert network, and timeline for 2026–2027.
6. A forward-looking perspective on how market entry in Germany can serve as a foundation for future engagement in Austria and Switzerland

Why Attend?

1. Gain a realistic understanding of opportunities, market requirements, and practical next steps toward export readiness.
2. Connect directly with program partners and experts from Germany and Finland.

Event host:

Lili Lehtovuori – Food & Foodtech Global Opportunity Leader at Business Finland transferring to the Ministry of Foreign Affairs in January 2026