Holger Böckner

Holger Böckner is the founder of Food Embassy and brings over 20 years of expertise in international communication, strategic market development, and cross-cultural brand positioning. With an academic background in economics and cultural management, he has collaborated with governmental institutions, trade organisations, and premium producers worldwide to enhance brand visibility and drive market penetration for international food products. His long-standing engagement with the Canadian Trade Commissioner Service established a conceptual framework for Food Embassy’s international orientation. As a designated member of Canada’s prestigious Global Mentor Program, he advises companies on navigating complex foreign markets and developing sustainable, export-driven growth strategies.

Renata Cabrini

Renata Cabrini is an accomplished communications strategist with more than 15 years of international experience in public relations, narrative design, and digital brand orchestration. At Food Embassy, she conceptualises and implements communication architectures for culinary and agri-food clients, with a focus on transnational media relations, cross-cultural storytelling, and strategic reputation management. Her professional background includes senior roles at globally recognised agencies in São Paulo, where she counselled multinational brands such as Ford, Natura, Bayer, and PepsiCo. Renata ensures that all communication initiatives are contextually resonant, creatively articulated, and scalable across diverse international markets.

Justyna Maxelon

Justyna Maxelon is a specialist in food business strategy with more than a decade of expertise in consumer insights, brand differentiation, and international go-to-market methodologies. Her experience with leading organisations such as Bord Bia and GfK enabled her to support producers in accessing the German market and to translate complex consumer behaviour patterns into actionable, data-driven marketing frameworks. At Food Embassy, she advises international food and beverage companies on optimising their market entry trajectories, understanding region-specific consumption dynamics, and cultivating high-value B2B networks across the DACH region.

Johanna Pfeiffer

Johanna Pfeiffer, CEO of FinDe Business Consulting Oy, is a leading expert in supporting Finnish companies in the German market. With extensive experience in food and retail sectors, she has managed major initiatives such as Finland Weeks at EDEKA and oversees Finnish participation at key trade fairs like INTERGASTRA. Within the LaunchPad program, Johanna provides strategic and hands-on guidance, ensuring Finnish companies are well-prepared and positioned for success in Germany through direct communication, cultural alignment, and personalized support.